Case study: European dating app Lovoo turns to Leanplum for A/B evaluation

Case study: European dating app Lovoo turns to Leanplum for A/B evaluation

Lovoo, the true number 1 relationship software across Germany, Austria and Switzerland, is expanding significantly since its purchase because of The Meet Group in 2017. Even though Meet Group is dependent out from the United States, Lovoo’s core markets live in European countries, with users getting together with the application in 10 various languages. The Meet Group features a month-to-month active user (MUA) count of 15m, with Lovoo being the contributor that is greatest to that metric.

The dating app wanted to not only increase new user subscriptions, but also retain those new users, especially in Spain and Italy although Lovoo is most popular in German-speaking countries. A mobile engagement platform, to conduct more A/B testing for marketing techniques including push notifications, in-app notifications, and email campaigns to do this, Lovoo turned to Leanplum.

Lovoo differentiates from popular US dating apps in a couple of means because it will not simply incorporate a ‘Match’ feature. Lovoo users is able to see other users which are nearby, they could content people they will haven’t matched with using ‘Icebreaker’, as well as can live flow. Lovoo’s income model is currently reliant on paid subscriptions for premium features, in-app acquisitions, and adverts. Lovoo does provide female users a lot of the premium features at no cost.

“We looked to Leanplum considering that the Lovoo item group wished to deliver more experiments based on theory, do more substantial A/B screening, and effect engagement and retention. Leanplum’s extra care permitted us to experiment and deliver fast, gain outcomes and enhance the item,” said Saket Toshniwal, senior item supervisor, Lovoo.

Making use of Leanplum’s push notifications, A/B screening abilities and information analytics, Lovoo saw a rise in subscriptions by way of a double-digit portion and a rise in effective registrations by way of a percentage that is double-digit. Lovoo had been additionally granted Google’s Fan Favorite App in 2018.

“Our part is help brands like Lovoo create appropriate promotions that truly advances the lifetime worth of these client, whether it’s through e-mail, in-app notifications or push notifications. They are able to wthhold the client, they could attract the consumer, and make sure the client is offered through a period that is long of journey with Leanplum. We help allow brands to accomplish extremely targeted individualized multichannel advertising and consumer engagement,” said Marjaneh Ravai, worldwide mind of communications & analyst relations, Leanplum.

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